With the successful opening of the hotel continuous attention to detail will be required to ensure that the high standards of operations are consistent, staff is trained and motivated and market share is expanded. 
Create and recommend advertising (national and local) quantify results, measurement of recognition, media selection and media placement.Create and recommend public relations programs, in-house and agency checklist of program implementation and effectiveness.
Create direct mail programs with measurable results.
Ongoing comparison of competitive property’s web site and recommendations for additions and improvements.Create partnership marketing opportunities.Create and recommend design and production of collateral, in-house materials, promotions, photograph, etc.Monthly monitoring of all sales activities, monitoring sales calls, sales results, production by category and account.